Marketing Tools That Matter

Resources


Core Values Grader

The Core Values Grader is an online tool that helps organizations evaluate the clarity, authenticity, and effectiveness of their core values. It provides structured feedback to reveal how well values reflect who a company truly is and how they guide behavior and decisions. The result is clearer, more actionable values that strengthen culture and alignment.

Brand Health Index

The Brand Health Index is a quick, 3-minute assessment tool offering four survey options focused on Leadership, Vision, Brand, and Culture. Each 20-question survey provides a clear snapshot of alignment, strengths, and gaps to help leaders understand what’s working and what needs attention.

BrandLens

BrandLens™ helps brands hear directly from their customers about how they are genuinely experienced. By selecting the attributes that best reflect their interactions, customers provide an honest view of how a brand shows up in the real world. These insights help ensure brand beliefs are consistently lived, not just stated.

Kolbe Assessments

Kolbe Assessments help organizations understand how people instinctively take action and get work done. Through a short, research-backed assessment, teams gain clarity on natural strengths, problem-solving approaches, and collaboration styles. These insights support better role alignment, communication, and performance across the organization.