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Greenville, S.C.-based agency becomes an approved strategic partner of EOS Worldwide, giving companies running on EOS access to a marketing partner fully aligned with their operating system

Greenville, S.C. — March 17, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the integration of HubSpot, Apollo, and Factors AI into its marketing technology ecosystem, creating a modern B2B revenue stack designed to help small and mid-sized companies align brand, marketing, and sales growth. The integrated platform approach combines CRM, marketing automation, outbound sales engagement, and account-based marketing intelligence, enabling organizations to build more connected demand generation and revenue operations programs.  In 2024, Wonder became an official HubSpot Solutions Partner, using the platform as its core CRM and marketing automation system. HubSpot allows companies to unify marketing, sales, and customer experience data while building automated marketing and lead nurturing programs. To support outbound business development and prospect engagement, Wonder has selected Apollo, an all-in-one go-to-market platform that combines a large B2B contact and company database with sales engagement tools and workflow automation. For account-based marketing and demand generation insights, Wonder selected Factors AI in June of 2025, a platform that helps marketing and sales teams identify high-value accounts, track buying signals, and align marketing activity with sales pipeline opportunities.

Greenville, S.C. — March 23, 2026 — Wonder, a Greenville-based marketing, media, and technology company, is experiencing a year of growth and momentum marked by new hires, creative recognition, technology partnerships, and an expanded headquarters presence at Flywheel Coworking in downtown Greenville. The agency recently expanded its headquarters at Flywheel Coworking, extending its lease and growing its footprint to four dedicated offices within the innovation-focused coworking space. Wonder was the first tenant to sign at Flywheel in July 2025 and has grown alongside the community through the space’s flexible workspace model, utilizing a mix of community memberships, dedicated desks, and private offices as the team has expanded. Wonder has also been active in Flywheel’s entrepreneurial ecosystem, regularly participating in programs including Future X and Catalyzer. Beyond its agency work, Wonder hosts Pixel Pushers, a quarterly creative community meetup that brings together designers, developers, and creative professionals from across the Upstate. The event features guest speakers, networking, and community collaboration aimed at strengthening Greenville’s growing creative and technology community.

Greenville, S.C. — March 9, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the hiring of Jessica Fritze as Account Manager and the promotion of Caroline Heffernan to Project Manager, strengthening the agency’s client service and delivery operations as it continues to grow. Fritze joins Wonder with more than a decade of experience in account leadership across agency, media, and event-driven marketing environments. She most recently served as Account Executive and Project Manager at Realm Agency, where she led the SKIL brand account and supported additional brands, including EGO and FLEX, while managing more than 30 cross-functional agency projects spanning creative, media, and production teams. Earlier in her career, Fritze held leadership roles at Keeper Security and Yelp, where she gained experience in client growth strategy, sales leadership, and marketing operations. She holds a Bachelor of Arts in Public Relations and Communication Studies from Western Michigan University. At Wonder, Fritze will help lead client relationships, marketing strategy coordination, and campaign execution across the agency’s portfolio of B2B and growth-focused brands.

Greenville, S.C. — February 26, 2026 — Wonder, a Greenville-based marketing, media, and technology company, received five American Advertising Awards (ADDYs) from the Greenville Ad Club, earning more awards than any other agency at this year’s ceremony held at Revel in downtown Greenville. The honors recognized creative work developed for two of Wonder’s marquee clients, YourSix and IncWorx, spanning brand identity, campaign creative, experiential design, and specialty marketing materials. The American Advertising Awards, organized by the American Advertising Federation (AAF), is the advertising industry’s largest competition, attracting more than 35,000 entries annually from professionals and students nationwide. The competition features a three-tier judging process—local, district, and national—recognizing creative excellence across digital, print, video, and integrated media with Gold and Silver ADDY awards. Wonder received the following honors: YourSix Silver ADDY — YourSix Integrated Brand Identity IncWorx Gold ADDY — IncWorx Aigents of Change Out-of-Home Installation Tradeshow Booth Judge’s Choice Award — IncWorx Aigents of Change Out-of-Home Installation Tradeshow Booth Silver ADDY — IncWorx Aigents of Change Specialty Advertising Merchandise + Silver ADDY — IncWorx Death to Legacy Systems Poster Campaign The Judge’s Choice Award recognized the IncWorx Aigents of Change tradeshow installation as one of the standout creative executions across all entries in the competition.

Greenville, S.C. — February 25, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the promotion of Hannah Sullivan and Joshua Fleck to Art Directors, recognizing their growing creative leadership and contributions to the agency’s expanding client work. In their new roles, Sullivan and Fleck will serve as full-stack creatives, leading projects from concept through execution across brand, digital, and marketing initiatives. Their work spans creative concepting, copy, design, and modern digital production, reflecting the evolving nature of creative roles in an era increasingly shaped by artificial intelligence and new marketing technologies. Sullivan joined Wonder in February 2025 as a Digital Designer after founding Seeded Strategies, a Greenville-based brand and marketing agency. Fleck joined the agency in September 2024 as Senior Brand Designer, bringing extensive agency experience in print, digital, and website design from prior roles in California before relocating to Greenville.

Show Notes: Inside the 90™ Episode #32

How the best VARs use co-op funds to build brand, credibility, and pipeline at the same time

Show Notes: Inside the 90™ Episode #31

Paid search still works, but it’s most effective as a lower-funnel channel. Learn how ABM, brand awareness, SEO, and remarketing work together to shape demand earlier and lower acquisition costs.

Successful 2026 tradeshows are won before the doors open. Learn how to plan earlier, design better booth experiences, and turn events into multi-month B2B campaigns.

Show Notes: Inside the 90™ Episode #30

Greenville, S.C. — January, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced it has expanded its presence at Flywheel Coworking, extending its lease and growing its headquarters footprint to four dedicated offices within the downtown Greenville innovation hub. Wonder was the first tenant to sign at Flywheel in July 2025, and the agency has continued to grow alongside the coworking community. The company has benefited from Flywheel’s flexible workspace model, utilizing a mix of community memberships, dedicated desks, and private offices as the team has expanded. Today, Wonder operates from four private offices within Flywheel and remains actively engaged in the coworking community’s entrepreneurial programming.

From SEO to AEO: how B2B brands earn trust and visibility in the 2026 answer engine economy by optimizing for clarity, authority, and AI-driven answers.

Greenville, S.C. — January 5, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced it has selected Apollo as its strategic platform partner for business development automation and outbound sales enablement, expanding the agency’s ability to help B2B clients accelerate pipeline growth and sales engagement. Apollo is an all-in-one go-to-market platform that combines a large B2B contact and company database with sales engagement and workflow automation tools, helping teams identify prospects, connect with decision makers, and manage outbound sales programs more efficiently. The partnership reflects Wonder’s broader commitment to integrating modern marketing technology with brand, marketing, and revenue strategy for B2B organizations. For Jami Mullikin, Founder and Creative Director of Wonder, the platform aligns closely with his own professional background in business development.

There is a growing assumption in business today that artificial intelligence changes the rules of brand building. That speed, scale, and automation somehow outweigh clarity, conviction, and identity. This belief is understandable, but it is incomplete. AI can accelerate what already exists. It cannot compensate for a brand that does not know who it is. Authenticity has always been the winning strategy. Long before algorithms shaped distribution, the brands that endured were the ones that understood themselves deeply and acted consistently. Patagonia didn't become trusted because of content volume. Apple didn't build loyalty by being everything to everyone. Salesforce didn’t win by selling software the way everyone else had. They won because they were clear. And distinct. What People Get Wrong About Brand Authenticity Today Authenticity is often treated as a tone choice or a messaging tactic. A brand sounds human. A brand tells a story. A brand publishes values. None of that matters if it is not rooted in something real. The brands that win are not trying to appeal to everyone. They know who they are for, and just as importantly, who they are not for. Nike has never attempted to be neutral. Patagonia has never tried to be broadly convenient. That clarity creates focus. Focus creates consistency. Consistency creates trust. AI has not replaced this dynamic. It has amplified it. When content is abundant and easy to generate, the absence of a clear identity becomes obvious very quickly. Start With Your Brand’s Birthright Every strong brand begins with a reason for existing. Not a slogan. Not a mission statement written for a pitch deck. A genuine answer to a simple question: why do we exist at all? This is your brand’s birthright. It is the underlying problem you were created to solve and the belief that originally justified your presence in the market. Patagonia’s environmental stance did not emerge from a campaign. It came from why the company was founded in the first place. That origin continues to guide decisions decades later. When this foundation is unclear, everything built on top of it becomes fragile. AI can help you express this story faster. It cannot define it for you. Values Define Culture, Not Optics Core values are often treated as aspirational words on a wall. In reality, they are behavioral filters. They determine how decisions are made, what is rewarded, and what is tolerated. When values are real, they shape culture. When they shape culture, they shape brand behavior. That behavior is what customers ultimately experience. Brands like Southwest Airlines or Costco have built reputations not through polished storytelling, but through consistent internal behavior that customers feel over time. In an AI-driven environment, where messaging can be endlessly optimized, culture becomes the differentiator. Tools can replicate language. They cannot replicate belief. Brand Pillars Clarify What Makes You Different Most brands struggle to explain what makes them meaningfully different. Not better in generic terms, but distinct in ways that matter. Brand pillars create that clarity when they are honest. Three strengths that consistently show up in your work, your decisions, and your outcomes. Apple’s focus on design, simplicity, and user experience has remained remarkably consistent, even as its products and form factors have evolved. These pillars give structure to creativity and guardrails to AI-generated output. Without them, automation produces volume, not value. A Brand Platform Is Built From the Inside Out When a brand is clear on its birthright, lives its values, and commits to a small set of real strengths, it earns the right to make a promise. Not a tagline or a claim, but a clear expectation of what people can count on every time they engage with the brand. That promise, and the thinking behind it, is captured in a brand platform. This platform is not a marketing document. It is an operating system. It aligns how leaders lead, how employees show up, how products are built, and how decisions are made. Marketing becomes an expression of that promise, not an attempt to manufacture belief. In a world where AI can generate endless variations of content, the brands with a strong platform feel coherent. They feel intentional. And over time, they earn trust by keeping the promises they are structured to keep. Authenticity Starts With Belief, Not Messaging Trust is never built externally first. It is built internally. As I have always said, if your employees believe it, your customers will buy it. Belief cannot be automated. It cannot be manufactured through performance media or prompt engineering. It comes from alignment between what a brand says and what it does. AI will continue to reshape how brands communicate. It will not change why people trust. Six Things Your Brand Can Do Today 1. Clarify your brand’s birthright - Define, in plain language, why your brand exists beyond making money. 2. Be explicit about who you are for and who you are not for - The most authentic brands choose focus over mass appeal. 3. Identify the values your organization actually lives by - Not the aspirational ones, the observable ones. 4. Define three brand pillars you can defend under pressure - Strengths that remain true even when the market shifts. 5. Align leadership, culture, and communication around one platform - Authentic brands feel consistent because they are aligned internally. 6. Build belief internally before trying to persuade externally - Employees are your first audience, not your last channel. Authenticity is not threatened by artificial intelligence. It is exposed by it. The brands that win in this era will not be the ones generating the most content, but the ones with the clearest sense of self.

Show Notes: Inside the 90™ Episode #29

Show Notes: Inside the 90™ Episode #28

Show Notes: Inside the 90™ Episode #27

Show Notes: Inside the 90™ Episode #26

Show Notes: Inside the 90™ Episode #25

Show Notes: Inside the 90™ Episode #24

Discover how to measure B2B marketing success with multi-touch attribution, ABM insights, and metrics that prove ROI and drive smarter strategies.

Overwhelmed by launching B2B marketing? This guide walks you through the crucial first 30 days—defining your ICP, aligning with sales, choosing channels, and gaining traction fast.

Discover how carving out a ‘Clarity Break’—time away from meetings and emails—boosts leadership, decision-making, and team focus.

Discover why true B2B marketing success starts with fundamentals, not automation. Learn why mastering clarity, consistency, and customer insight matters more than chasing flashy tools and shortcuts.

Show Notes: Inside the 90™ Episode #23

Show Notes: Inside the 90™ Episode #22

Show Notes: Inside the 90™ Episode #21

Greenville, S.C.-based agency becomes an approved strategic partner of EOS Worldwide, giving companies running on EOS access to a marketing partner fully aligned with their operating system

Greenville, S.C. — March 17, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the integration of HubSpot, Apollo, and Factors AI into its marketing technology ecosystem, creating a modern B2B revenue stack designed to help small and mid-sized companies align brand, marketing, and sales growth. The integrated platform approach combines CRM, marketing automation, outbound sales engagement, and account-based marketing intelligence, enabling organizations to build more connected demand generation and revenue operations programs.  In 2024, Wonder became an official HubSpot Solutions Partner, using the platform as its core CRM and marketing automation system. HubSpot allows companies to unify marketing, sales, and customer experience data while building automated marketing and lead nurturing programs. To support outbound business development and prospect engagement, Wonder has selected Apollo, an all-in-one go-to-market platform that combines a large B2B contact and company database with sales engagement tools and workflow automation. For account-based marketing and demand generation insights, Wonder selected Factors AI in June of 2025, a platform that helps marketing and sales teams identify high-value accounts, track buying signals, and align marketing activity with sales pipeline opportunities.

Greenville, S.C. — March 23, 2026 — Wonder, a Greenville-based marketing, media, and technology company, is experiencing a year of growth and momentum marked by new hires, creative recognition, technology partnerships, and an expanded headquarters presence at Flywheel Coworking in downtown Greenville. The agency recently expanded its headquarters at Flywheel Coworking, extending its lease and growing its footprint to four dedicated offices within the innovation-focused coworking space. Wonder was the first tenant to sign at Flywheel in July 2025 and has grown alongside the community through the space’s flexible workspace model, utilizing a mix of community memberships, dedicated desks, and private offices as the team has expanded. Wonder has also been active in Flywheel’s entrepreneurial ecosystem, regularly participating in programs including Future X and Catalyzer. Beyond its agency work, Wonder hosts Pixel Pushers, a quarterly creative community meetup that brings together designers, developers, and creative professionals from across the Upstate. The event features guest speakers, networking, and community collaboration aimed at strengthening Greenville’s growing creative and technology community.

Greenville, S.C. — March 9, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the hiring of Jessica Fritze as Account Manager and the promotion of Caroline Heffernan to Project Manager, strengthening the agency’s client service and delivery operations as it continues to grow. Fritze joins Wonder with more than a decade of experience in account leadership across agency, media, and event-driven marketing environments. She most recently served as Account Executive and Project Manager at Realm Agency, where she led the SKIL brand account and supported additional brands, including EGO and FLEX, while managing more than 30 cross-functional agency projects spanning creative, media, and production teams. Earlier in her career, Fritze held leadership roles at Keeper Security and Yelp, where she gained experience in client growth strategy, sales leadership, and marketing operations. She holds a Bachelor of Arts in Public Relations and Communication Studies from Western Michigan University. At Wonder, Fritze will help lead client relationships, marketing strategy coordination, and campaign execution across the agency’s portfolio of B2B and growth-focused brands.

Greenville, S.C. — February 26, 2026 — Wonder, a Greenville-based marketing, media, and technology company, received five American Advertising Awards (ADDYs) from the Greenville Ad Club, earning more awards than any other agency at this year’s ceremony held at Revel in downtown Greenville. The honors recognized creative work developed for two of Wonder’s marquee clients, YourSix and IncWorx, spanning brand identity, campaign creative, experiential design, and specialty marketing materials. The American Advertising Awards, organized by the American Advertising Federation (AAF), is the advertising industry’s largest competition, attracting more than 35,000 entries annually from professionals and students nationwide. The competition features a three-tier judging process—local, district, and national—recognizing creative excellence across digital, print, video, and integrated media with Gold and Silver ADDY awards. Wonder received the following honors: YourSix Silver ADDY — YourSix Integrated Brand Identity IncWorx Gold ADDY — IncWorx Aigents of Change Out-of-Home Installation Tradeshow Booth Judge’s Choice Award — IncWorx Aigents of Change Out-of-Home Installation Tradeshow Booth Silver ADDY — IncWorx Aigents of Change Specialty Advertising Merchandise + Silver ADDY — IncWorx Death to Legacy Systems Poster Campaign The Judge’s Choice Award recognized the IncWorx Aigents of Change tradeshow installation as one of the standout creative executions across all entries in the competition.

Greenville, S.C. — February 25, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the promotion of Hannah Sullivan and Joshua Fleck to Art Directors, recognizing their growing creative leadership and contributions to the agency’s expanding client work. In their new roles, Sullivan and Fleck will serve as full-stack creatives, leading projects from concept through execution across brand, digital, and marketing initiatives. Their work spans creative concepting, copy, design, and modern digital production, reflecting the evolving nature of creative roles in an era increasingly shaped by artificial intelligence and new marketing technologies. Sullivan joined Wonder in February 2025 as a Digital Designer after founding Seeded Strategies, a Greenville-based brand and marketing agency. Fleck joined the agency in September 2024 as Senior Brand Designer, bringing extensive agency experience in print, digital, and website design from prior roles in California before relocating to Greenville.

Show Notes: Inside the 90™ Episode #32

How the best VARs use co-op funds to build brand, credibility, and pipeline at the same time

Show Notes: Inside the 90™ Episode #31

Paid search still works, but it’s most effective as a lower-funnel channel. Learn how ABM, brand awareness, SEO, and remarketing work together to shape demand earlier and lower acquisition costs.

Successful 2026 tradeshows are won before the doors open. Learn how to plan earlier, design better booth experiences, and turn events into multi-month B2B campaigns.

Show Notes: Inside the 90™ Episode #30

Greenville, S.C. — January, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced it has expanded its presence at Flywheel Coworking, extending its lease and growing its headquarters footprint to four dedicated offices within the downtown Greenville innovation hub. Wonder was the first tenant to sign at Flywheel in July 2025, and the agency has continued to grow alongside the coworking community. The company has benefited from Flywheel’s flexible workspace model, utilizing a mix of community memberships, dedicated desks, and private offices as the team has expanded. Today, Wonder operates from four private offices within Flywheel and remains actively engaged in the coworking community’s entrepreneurial programming.

From SEO to AEO: how B2B brands earn trust and visibility in the 2026 answer engine economy by optimizing for clarity, authority, and AI-driven answers.

Greenville, S.C. — January 5, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced it has selected Apollo as its strategic platform partner for business development automation and outbound sales enablement, expanding the agency’s ability to help B2B clients accelerate pipeline growth and sales engagement. Apollo is an all-in-one go-to-market platform that combines a large B2B contact and company database with sales engagement and workflow automation tools, helping teams identify prospects, connect with decision makers, and manage outbound sales programs more efficiently. The partnership reflects Wonder’s broader commitment to integrating modern marketing technology with brand, marketing, and revenue strategy for B2B organizations. For Jami Mullikin, Founder and Creative Director of Wonder, the platform aligns closely with his own professional background in business development.

There is a growing assumption in business today that artificial intelligence changes the rules of brand building. That speed, scale, and automation somehow outweigh clarity, conviction, and identity. This belief is understandable, but it is incomplete. AI can accelerate what already exists. It cannot compensate for a brand that does not know who it is. Authenticity has always been the winning strategy. Long before algorithms shaped distribution, the brands that endured were the ones that understood themselves deeply and acted consistently. Patagonia didn't become trusted because of content volume. Apple didn't build loyalty by being everything to everyone. Salesforce didn’t win by selling software the way everyone else had. They won because they were clear. And distinct. What People Get Wrong About Brand Authenticity Today Authenticity is often treated as a tone choice or a messaging tactic. A brand sounds human. A brand tells a story. A brand publishes values. None of that matters if it is not rooted in something real. The brands that win are not trying to appeal to everyone. They know who they are for, and just as importantly, who they are not for. Nike has never attempted to be neutral. Patagonia has never tried to be broadly convenient. That clarity creates focus. Focus creates consistency. Consistency creates trust. AI has not replaced this dynamic. It has amplified it. When content is abundant and easy to generate, the absence of a clear identity becomes obvious very quickly. Start With Your Brand’s Birthright Every strong brand begins with a reason for existing. Not a slogan. Not a mission statement written for a pitch deck. A genuine answer to a simple question: why do we exist at all? This is your brand’s birthright. It is the underlying problem you were created to solve and the belief that originally justified your presence in the market. Patagonia’s environmental stance did not emerge from a campaign. It came from why the company was founded in the first place. That origin continues to guide decisions decades later. When this foundation is unclear, everything built on top of it becomes fragile. AI can help you express this story faster. It cannot define it for you. Values Define Culture, Not Optics Core values are often treated as aspirational words on a wall. In reality, they are behavioral filters. They determine how decisions are made, what is rewarded, and what is tolerated. When values are real, they shape culture. When they shape culture, they shape brand behavior. That behavior is what customers ultimately experience. Brands like Southwest Airlines or Costco have built reputations not through polished storytelling, but through consistent internal behavior that customers feel over time. In an AI-driven environment, where messaging can be endlessly optimized, culture becomes the differentiator. Tools can replicate language. They cannot replicate belief. Brand Pillars Clarify What Makes You Different Most brands struggle to explain what makes them meaningfully different. Not better in generic terms, but distinct in ways that matter. Brand pillars create that clarity when they are honest. Three strengths that consistently show up in your work, your decisions, and your outcomes. Apple’s focus on design, simplicity, and user experience has remained remarkably consistent, even as its products and form factors have evolved. These pillars give structure to creativity and guardrails to AI-generated output. Without them, automation produces volume, not value. A Brand Platform Is Built From the Inside Out When a brand is clear on its birthright, lives its values, and commits to a small set of real strengths, it earns the right to make a promise. Not a tagline or a claim, but a clear expectation of what people can count on every time they engage with the brand. That promise, and the thinking behind it, is captured in a brand platform. This platform is not a marketing document. It is an operating system. It aligns how leaders lead, how employees show up, how products are built, and how decisions are made. Marketing becomes an expression of that promise, not an attempt to manufacture belief. In a world where AI can generate endless variations of content, the brands with a strong platform feel coherent. They feel intentional. And over time, they earn trust by keeping the promises they are structured to keep. Authenticity Starts With Belief, Not Messaging Trust is never built externally first. It is built internally. As I have always said, if your employees believe it, your customers will buy it. Belief cannot be automated. It cannot be manufactured through performance media or prompt engineering. It comes from alignment between what a brand says and what it does. AI will continue to reshape how brands communicate. It will not change why people trust. Six Things Your Brand Can Do Today 1. Clarify your brand’s birthright - Define, in plain language, why your brand exists beyond making money. 2. Be explicit about who you are for and who you are not for - The most authentic brands choose focus over mass appeal. 3. Identify the values your organization actually lives by - Not the aspirational ones, the observable ones. 4. Define three brand pillars you can defend under pressure - Strengths that remain true even when the market shifts. 5. Align leadership, culture, and communication around one platform - Authentic brands feel consistent because they are aligned internally. 6. Build belief internally before trying to persuade externally - Employees are your first audience, not your last channel. Authenticity is not threatened by artificial intelligence. It is exposed by it. The brands that win in this era will not be the ones generating the most content, but the ones with the clearest sense of self.

Show Notes: Inside the 90™ Episode #29

Show Notes: Inside the 90™ Episode #28

Show Notes: Inside the 90™ Episode #27

Show Notes: Inside the 90™ Episode #26

Show Notes: Inside the 90™ Episode #25

Show Notes: Inside the 90™ Episode #24

Discover how to measure B2B marketing success with multi-touch attribution, ABM insights, and metrics that prove ROI and drive smarter strategies.

Overwhelmed by launching B2B marketing? This guide walks you through the crucial first 30 days—defining your ICP, aligning with sales, choosing channels, and gaining traction fast.

Discover how carving out a ‘Clarity Break’—time away from meetings and emails—boosts leadership, decision-making, and team focus.

Discover why true B2B marketing success starts with fundamentals, not automation. Learn why mastering clarity, consistency, and customer insight matters more than chasing flashy tools and shortcuts.

Show Notes: Inside the 90™ Episode #23

Show Notes: Inside the 90™ Episode #22

Show Notes: Inside the 90™ Episode #21