Jami Mullikin • May 17, 2026

Wonder Builds Modern B2B Revenue Technology Stack with HubSpot, Apollo, and Factors AI Partnerships

Greenville, S.C. — March 17, 2026 — Wonder, a Greenville-based marketing, media, and technology company, announced the integration of HubSpot, Apollo, and Factors AI into its marketing technology ecosystem, creating a modern B2B revenue stack designed to help small and mid-sized companies align brand, marketing, and sales growth.


The integrated platform approach combines CRM, marketing automation, outbound sales engagement, and account-based marketing intelligence, enabling organizations to build more connected demand generation and revenue operations programs.



In 2024, Wonder became an official HubSpot Solutions Partner, using the platform as its core CRM and marketing automation system. HubSpot allows companies to unify marketing, sales, and customer experience data while building automated marketing and lead nurturing programs.


To support outbound business development and prospect engagement, Wonder has selected Apollo, an all-in-one go-to-market platform that combines a large B2B contact and company database with sales engagement tools and workflow automation.

For account-based marketing and demand generation insights, Wonder selected Factors AI in June of 2025, a platform that helps marketing and sales teams identify high-value accounts, track buying signals, and align marketing activity with sales pipeline opportunities.

“Many growing companies struggle because their marketing, sales, and data systems operate in silos,” said Jami Mullikin, Founder of Wonder. “By bringing together platforms like HubSpot, Apollo, and Factors AI, we’re helping our clients build a modern revenue infrastructure that connects brand strategy, marketing execution, and business development.”

The platform decisions were guided by Wonder’s leadership team, which brings more than two decades of experience in CRM implementation, marketing automation, outbound sales programs, and account-based marketing strategy.


Mark Henderson, Vice President of Media at Wonder, led extensive research to identify an account-based marketing platform that would make sophisticated demand generation strategies accessible to smaller marketing teams.

“Historically, many ABM platforms were designed primarily for large enterprise organizations,” Henderson said. “Factors AI stood out because it brings advanced account intelligence and demand insights into a platform that is accessible and practical for growing B2B companies.”

The integrated technology stack supports Wonder’s Next90™ Marketing Operating System, a strategic framework the agency uses to help organizations align brand, marketing execution, and performance measurement in focused 90-day cycles.


Together, the platforms enable Wonder to support clients with brand strategy, demand generation, account-based marketing, and sales pipeline development within a unified marketing technology environment.


As B2B companies increasingly look for ways to connect marketing activity to revenue growth, Wonder’s integrated platform approach reflects a broader shift toward technology-enabled marketing operations.

About Wonder



Wonder is a Greenville, South Carolina–based marketing, media, and technology company that helps visionary leaders activate their brands and accelerate growth. The firm combines brand strategy, marketing, media, and automation technologies to help organizations turn bold ideas into clear positioning and measurable momentum. Wonder is the creator of the Next90™ Marketing Operating System, a disciplined framework that helps organizations align strategy, marketing execution, and performance in focused 90-day cycles. The agency partners with leading platforms including HubSpot, Apollo AI, and Factors AI to help B2B and growth-focused brands connect brand, marketing, and revenue.

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