Jami Mullikin • June 30, 2025

Wonder Selects Factors AI to Power Account-Based Marketing and Demand Generation

Greenville, S.C. — June 30, 2025 — Wonder, a Greenville-based marketing, media, and technology company, announced it has selected Factors AI as its strategic platform partner for account-based marketing (ABM) and demand generation, expanding the agency’s ability to help B2B clients identify, target, and engage high-value accounts.


The partnership allows Wonder to bring advanced account intelligence and demand generation capabilities to small and mid-sized organizations—capabilities that historically have only been accessible to large enterprise marketing teams.



The decision followed an extensive evaluation led by Mark Henderson, Vice President of Media at Wonder, who conducted in-depth research and due diligence to identify a platform that could deliver enterprise-level ABM strategy without the complexity and cost traditionally associated with the category.


“For years, many of the leading ABM platforms like Demandbase or RollWorks were built primarily for large enterprise organizations,” said Henderson. “Factors AI stood out because it brings sophisticated account intelligence and demand insights into a platform that is actually accessible for small and mid-sized marketing teams.”

Henderson brings more than 30 years of media and marketing experience to the role, having led media strategy and campaigns for major brands including Disney, Peterbilt, and Capital One throughout his career.


At Wonder, Factors AI will support account-based marketing programs, demand generation strategy, and marketing performance insights for B2B clients, helping identify buying signals, prioritize target accounts, and align marketing activity with sales opportunity development.

“This partnership is another example of how we combine strategy, creative, media, and modern marketing technology,” said Jami Mullikin, Founder and Creative Director of Wonder. “Mark has incredibly high standards when it comes to the platforms we bring into our clients’ marketing ecosystem. His decision to partner with Factors AI reflects both the strength of their technology and the opportunity it creates for growing brands.”

The addition of Factors AI strengthens Wonder’s ability to help B2B organizations implement modern demand generation strategies that connect brand, marketing, and revenue performance.

About Wonder



Wonder is a Greenville, South Carolina–based marketing, media, and technology company that helps visionary leaders activate their brands and accelerate growth. The firm combines brand strategy, marketing, media, and automation technologies to help organizations turn bold ideas into clear positioning and measurable momentum. Wonder is the creator of the Next90™ Marketing Operating System, a disciplined framework that helps organizations align strategy, marketing execution, and performance in focused 90-day cycles. The agency partners with leading platforms including HubSpot, Apollo AI, and Factors AI to help B2B and growth-focused brands connect brand, marketing, and revenue.

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