Wonder Selects Factors AI to Power Account-Based Marketing and Demand Generation

Greenville, S.C. — June 30, 2025 — Wonder, a Greenville-based marketing, media, and technology company, announced it has selected Factors AI as its strategic platform partner for account-based marketing (ABM) and demand generation, expanding the agency’s ability to help B2B clients identify, target, and engage high-value accounts.

The partnership allows Wonder to bring advanced account intelligence and demand generation capabilities to small and mid-sized organizations—capabilities that historically have only been accessible to large enterprise marketing teams.



The decision followed an extensive evaluation led by Mark Henderson, Vice President of Media at Wonder, who conducted in-depth research and due diligence to identify a platform that could deliver enterprise-level ABM strategy without the complexity and cost traditionally associated with the category.

Henderson brings more than 30 years of media and marketing experience to the role, having led media strategy and campaigns for major brands including Disney, Peterbilt, and Capital One throughout his career.

At Wonder, Factors AI will support account-based marketing programs, demand generation strategy, and marketing performance insights for B2B clients, helping identify buying signals, prioritize target accounts, and align marketing activity with sales opportunity development.

The addition of Factors AI strengthens Wonder’s ability to help B2B organizations implement modern demand generation strategies that connect brand, marketing, and revenue performance.